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Axe, or Lynx (see below), is a Unilever-owned brand of men's deodorant, body spray.
Currently there are thirteen fragrances available (listed below). In the Americas, Canada, India, South Asia and mainland Europe, this product is sold as Axe. In Australia, New Zealand, Ireland, and the United Kingdom it is sold as Lynx. In South Africa it was sold as Ego until 2002. In Uruguay it was sold as Lynx until 2004.
The TV advertisements have portrayed the deodorant as a powerful attractant to women (the so-called Axe effect or Lynx effect), and claimed that the deodorant lasts for ......read all related info... |
