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With the dawn of the Internet have come many new advertising opportunities. Popup, Flash, banner, advergaming, and email advertisements (the last often being a form of spam) abound. Recently, the advertising community has attempted to make the adverts themselves desirable to the public. In one example, Cadillac chose to advertise in the movie 'The Matrix Reloaded', which as a result contained many scenes in which Cadillac cars were used. Similarly, product placement for Rolex watches and BMW cars featured in recent James Bond films.
Each year, greater sums are paid to obtain a commercial spot during the Super Bowl. Companies attempt ......read all related info... |
